What is Conversion Rate?

Simply put, the conversion rate is the percentage of visitors who actually take action and become sales. However, there are two specific conversion rates to consider because there are several actions individuals take depending on where they are in the sales process.

First, there is the click through rate. The click through rate shows you the number of people who are clicking on links to your product or opt in page. This is an important conversion rate since you have some control over it. If you are finding a lot of people are clicking your links, but you aren’t getting a lot of sales you have a few choices. You can change your website content or link placement as well as plenty of other options to improve your conversion rate and affiliate marketing sales.

Second, is the sales conversion rate. A typical conversion rate is one to two percent. This means that for every one to two hundred people who visit your sales page you will actually get one sale. However, this number will be drastically different depending on the product you are offering, the quality of your sales page and many other factors. Unless the problem is in the product, you are offering, there isn’t much you can do to change the sales conversion rate.

Check Your Stats

Before you start making a lot of changes because you aren’t making any sales, you want to take a close look at your stats. You need to look beyond the number of people who visited your site to have effective affiliate marketing management. Rather you want to consider how many clicked on your sales page. Until this number is at least two hundred you shouldn’t make any major changes to your affiliate marketing strategy including decisions related to the product, copy or affiliate marketing sales conversion rate.

When to Change Your Product

If three to four hundred people click through to your sales page, but you still aren’t actually converting or getting affiliate marketing sales, you probably think it is time to change your product. However, there are two simple things to try before you switch your product. First, make sure your landing page is directly related and relevant to your product. Second is to make sure that you have keywords, which are relevant to your product.

Last Options

o what choices do you have if problems with your affiliate marketing management are the result of product, keywords, or content that isn’t relevant? There are three paths you can choose to improve your affiliate marketing campaign. First, if you don’t want to change your keywords or are having some success with your keywords then you need to find a related affiliate marketing product to sell. Second, if you are passionate about the product or service you are offering you can find related keywords or ones that are relevant to what you are offering. Lastly, you may need to change your content if it isn’t relevant or targeted to the product or service you are offering.

When it comes to conversion rates there are plenty of things you can control. The two biggest factors you can control are the keywords you are using and the product you are offering. If you are sending people to a page that is highly relevant to the product or service you are offering then you will likely see higher affiliate marketing sales conversion rates. The same goes for those who are offering exactly what your traffic is looking for. Just keep in mind that effective affiliate marketing management isn’t about how many people visit your site, but how many click through to your sales page. If your sales conversion rate still doesn’t improve after checking your content, keywords and product relevancy than the problem may be out of your control. It would then be time to consider another relevant product.

The key to an affiliate marketing strategy is to have everything be relevant. Make sure you content is relevant to your product and that your keywords are directly linked to your product. If things aren’t relevant, then you will lose the focus of your potential customers and therefore lose a potential sale. When you keep everything relevant, you can be sure you are attracting visitors that are specifically looking for what you have to offer and are likely to click through and complete a sale. This is the only way that you can ensure higher sales and success in the affiliate marketing business.